Boxter: The Future of Sustainable Growth


For the last few months I have been working with a great team of people to build a new company. We brought together a diverse group of talent to tackle some of the most interesting problems facing online marketing (SEO, social media, content, etc…). Growing a website or business is always a challenge, and we […]

How to Score & Rank High Quality Original Content


Content strategy and content marketing have become hot lately due to Google’s algorithm updates. The whole world of SEO and and online marketing has been shaken up the last year or so as a result of these changes. The thing that no one seems able to explain is what is a step-by-step process for figuring […]

Startup Story: CampusESP

Filed under: news, Philly, Startups

CampusESP is a new Philly startup that’s part of the PSL Accelerator program. They are trying to disrupt the college education market. They are developing a parent portal for universities. It’s an interesting take on a rapidly changing market. Check out this interview to learn all about them and what the founder Dave Becker is […]

How to Plan the Tech Architecture of a Startup


Planning out the entire technology stack for a new web startup is a process wrought with errors. It’s way too easy to optimize everything too soon. Most startups make major changes along the way, and it’s going to make it even harder on everyone if the tech choices become a giant anchor. Startup founder Christian […]